Strategy & Performance Assessments
If you are on a limited budget or have a tactical team in need of strategic guidance, we can provide a turnkey business assessment and marketing strategy (including metrics & key performance indicators) in a matter of weeks for a fee manageable enough to put on your credit card.
Assessment areas include:
- - Organizational readiness (staffing, skill sets, CRM/data systems, and go-to-market process)
- - Budgeting (allocation across sales funnel, tactics selection, ROI metrics)
- - Brand reputation (vendor/customer/employee surveys, press coverage, social web, etc.)
- - Metrics (customer LTV by product/channel, sales funnel metrics, churn, referent power, etc.)
Strategy areas includes:
- - Objectives setting, measurement, and plan to reach
- - Creating brand awareness through CRM/permission marketing
- - Engaging prospects via social web and live conversation to elevate brand consideration
- - Convert prospects to customers by aligning offers with buying cycles (instead of sales cycles)
- - Leveraging positive brand experiences into referral and/or positive buzz
You’ll get a roadmap for execution that is easy to understand as you implement inside your marketing organization.
Sound like something you need? Contact us and let’s get started!
