The two most challenging trends facing today’s CMO are the slowing global economy, and the demise of interruption marketing. The result has been increasing scrutiny from the CEO, CFO and stakeholders to eliminate spending waste and improve ROI from marketing activities.
Delivering on these expectations is increasingly difficult as many CMO’s are not applying the right performance metrics to guide their decision making and are engaged in interruption marketing tactics that simply don’t work. In short — today’s CMO needs a different customer interaction model to deliver sales results.
We are not an agency — we are experienced marketers who help CMO’s identify critical skills, structure processes, and share needed know-how to run a metrics-driven, permission marketing organization.
In the first 30 days, we’ll provide a quantitative assessment of your tactics and processes to identify areas where you can begin saving money. Next, we’ll help you establish effective lead capture techniques, apply sales funnel metrics, and show you how to use social media and permission marketing techniques to increase sales conversions. As each core skill is put int place, we’ll step aside and provide only the insights/support you request to sustain your new-found sales results.
You CAN own the business intelligence and permission marketing skills needed to deliver results. Contact us today!
Forensics
Steve Patti
We’ll show you how to analyze the performance of your sales funnels, apply LTV and ROI models to guide your decision making, and improve sales results via permission marketing (including social media integration).Steve's Latest Blog Post
Connect With Steve
Insights
Ryan Kelly
We provide the know-how and metrics toolbox to remove the guesswork of measuring your marketing performance. From sales pipeline analysis and analytics, to SEO and SEM — we turn blind spots into insights so you make better decisions.Ryan's Latest Blog Post
Connect With Ryan
Intelligence
Network Members
Have a specialized need? We’ll connect you to an expert in our network and you pay only their actual fees. Want to dialogue? Join the conversation on Linked In to submit questions and exchange ideas.
Scalable Resources
We’ve assembled a knowledge network in the fields of permission marketing strategy, sales funnel optimization (Awareness, Consideration, Purchase), social media and performance metrics. Our fractional access model enables you to hire staff or just an individual to integrate your marketing tactics and eliminate your marketing waste. No fat retainers, lofty presentations, or fancy-pants offices — just the resources you need to jumpstart your marketing.
Flexible Engagements
We offer a variety of ways to engage with us to help you improve your marketing performance. Depending on the size and scope of what you need, we can deliver a solution to fit your budget:
- One time strategy and performance assessments (we provide the plan - you execute)
- Ongoing consulting support (we provide the plan and help you execute)
- Do-it-yourself (tools & marketing bootcamp seminars)
- Micro-consulting (single question answers)
Performance-Based Pay
We are willing to bet on ourselves that we can help you improve your business. Inquire about our variable compensation billing model that ties a portion of our compensation to your results.
